Miami-based Burger King Introduces "Unhappy Meals"


People are really excited about Burger King's new lineup of "Real Meals." Choices include Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal. Each comes with a Whopper, fries, and a drink. The campaign was created to coincide with May for Mental Health Awareness Month, and the promotion will only be available for a limited time at select restaurants in New York City, Los Angeles, Miami, Austin, and Seattle. According to a press from Burger King the promotion is, "A natural extension of encouraging people to 'be their way' is encouraging them to 'feel their way.' With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel." Though not specifically states, the meals appear to be a response to McDonald's popular Happy Meals.

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