Aunt Jemima Changing Name and Image

After over 130 years of Aunt Jemima being around, the Quaker Oats company is now looking to change the product's name and image.

“As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” said Kristin Kroepfl of Quaker Foods North America. “We recognize Aunt Jemima’s origins are based on a racial stereotype. While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”

While the new name hasn't been revealed yet, we can expect the newly branded products to hit shelves in toward the end of 2020.

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